Over my coffee this morning, I read this article in Supply and Demand Chain Executive on Iasta, noting a new customer win. While there's nothing remarkable about a single competitive win, it reminded me that Iasta, a relatively small vendor, has been the only Spend Management provider outside of Spend Matter's sponsors to embrace blogging. You can find Iasta's blog (which I contribute to on a periodic basis) here. We'll see if Iasta's investment in creating E-Sourcing Forum continues to pay off in the New Year. Personally, I think that it's a very smart move and levels the playing field with larger providers who can afford big advertising and marketing budgets. Let's hope that in 2006 that other providers (or executives at vendors or consultancies) follow Iasta’s lead and create their own blogs. And / or they could always sponsor Spend Matters, which incidently, just exceeded 22,500 views for the month already (even given a slow down in traffic over the holidays). This represents a 2500% increase in traffic in less than 12 months. Clearly, this blogging thing is here to stay in the procurement and sourcing world. The question is which providers will take advantage of it next by getting involved?