To Blog or Not to Blog

I wrote a column titled "To Blog or Not to Blog" which you might find interesting if you're considering starting a business or procurement blog of your own. In it, I refer to lessons learned from Spend Matters: "My blog ... is well-known and influential in the procurement and supply chain market, yet only recently reached an average of 1000 hits a day ... As I have learned with Spend Matters, in evaluating the effectiveness of business blogs, organizations should look beyond page views or visits (which are classic B2C metrics for evaluating a site). What matters much more is whether the blog is reaching the right individuals—customers, prospects, and analysts, for example." You can find this column in the current edition of Spark, an online newsletter that Azul Partners publishes.

- Jason Busch

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