I just came across this announcement from NewlineNoosh (IMHO someone needs some branding help) noting the firm's work at Unilever North America. According to announcement, "the implementation includes three main components: print management advisory services, print procurement and production services, and Noosh, a robust, underlying software platform." What's interesting about this news is that it follows the announcement of Uniliver's five year deal with IBM (scroll down for link) that aims to "transform and manage strategic sourcing and procurement operations of indirect materials and services for Unilever's North American operations." Clearly, despite a major commitment to a single outsourcing firm, Unilever sees value in working with a specialized solution provider in a specific category. This is good news for other targeted Spend Management BPO providers who now have a case to point to that shows how they can coexist with larger outsourcing and managed services players. In some cases, expertise trumps scale -- even in the outsourcing market.