Perhaps owing to the success of the other blogs in the Spend Management realm, the editorial team at Purchasing magazine tried their hand at blogging from an industry event recently. Check out the post for yourself and decide what you think. Personally, I think many of the trade publishers (Ziff Davis tops my list) have done a great job inviting their columnists and editors over to the blogosphere. And in doing so, they've created quite a following, bridging the old and new media gap. Given this success, Purchasing has got a good opportunity here as well, and I would welcome their continued participation in the procurement blogging community. But just as they have asked other bloggers to link to their site, they should reciprocate by linking to us.