A Virtual CPO Agenda Worthy of the Print Edition

With limited available resources relative to many of his giant trade publication peers, Geraint John has been able to do an absolutely splendid job with his recent update to the CPO Agenda website. It outshines the major industry rag sites backed by billion dollar publishing houses. The new webpage features a number of RSS feeds, not to mention frequent (almost daily) updates of related content and news. It also has a slick, professional feel to it. Relative to the Indian market bazaar atmosphere of Purchasing's and Supply and Demand Chain Executive's sites, www.cpoagenda.com now feels like an elegant Madison avenue shop. I have no doubt that Zycus and Emptoris -- the two current advertisers, at least when I dropped by -- will get their money's worth from the more sophisticated procurement crowd that drops by.

The rise and success of CPO Agenda -- both on the web and in print -- shows the market for high-end procurement content. It also shows the blurring line between the written research in the industry analyst world and the traditional print media. This is especially true in the print edition which features in-depth analysis and thought provoking opinions.

I would hope that other publishing houses follow CPO Agenda's lead in creating similar types of more exclusive and lower frequency titles stateside. Andrew Reece has the talent and reputation to create something similar to what Geraint has done across the pond (editing both CPO Agenda and Supply Management). Let's hope Andrew moves in a similiar direction, in addition to continuing to enhance the content in Supply and Demand Chain Executive (which I believe has improved in recent months, both online and off).

Jason Busch

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