Kudos to Jason Wood and Vinnie Mirchandani for surfacing an Optimize magazine article -- and adding their own thoughts to it -- on software myth busting. Here are some of the myths they point out that need to be busted:
Rule #1: Seat-licensing is the best way to price business software
Rule #3: Customizing software is the only way for buyers to get what they want
Rule #5: Software must be financed from the capital-expense budget
Rule #6: The on-demand model is better suited for small businesses
Rule #7: Customers must accept fewer choices as a result of software-industry consolidation
I strongly encourage Spend Matters readers to check out the full list from the above links. If you have any other "myths" to add, post a comment!