Chinese Manufacturers Targeting the EU for Export Growth

Might a slowing economy -- not to mention political backlash at the state and Federal level -- be leading to a slowdown in the growth of US Chinese imports in the near future? Well, it certainly appears that the Chinese are hedging their export bets by more aggressively going after EU companies. Last week, I came across this survey by Global Sources cited in Supply and Demand Chain Executive which found that 49% percent of mainland Chinese manufacturers plan to focus on the EU from an export perspective in the next 12 months (compared with 25% who plan to focus on the US). The study, with a decent sample size of 509 "mainland China exporters" according to the article, is quite telling, especially given the EU's past focus on Central and Eastern Europe as their primary low cost sourcing locale. In my view, either the EU will warm up to China or these export marketing efforts will not meet Chinese manufacturers' expectations.

Jason Busch

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