Supply and Demand Chain Executive did what I thought was a commendable reporting job covering Coupa’s official launch in late March. In an article published early last week, the editorial staff digs deep into Coupa's Open Source business model, their technology approach and differentiation, and overall focus on the user experience through a simple and elegant UI. While the focus of the piece is on the current free downloadable version, they also mention how "the company plans on releasing an enterprise version of its software that will include an expanded set of capabilities later this spring. The enterprise version might be more suitable for a larger company or a business with more complex purchasing requirements ... and Coupa's business plan calls for it to generate revenue by selling the enterprise version."
By nature of being the first Open Source Spend Management solution, I have no doubt that Coupa will receive some great continued play in the media, analyst and blogging roles. But whether or not this translates into continued downloads, paying customers and eventual financial returns remains to be seen.