Despite a flurry of interest and a commitment that never materialized in a contract, no one has yet signed on the dotted line for the fourth Spend Matters lead sponsor slot which opens up this weekend. As an incentive to get the spot filled quickly, I'm announcing in this post that I'll offer to split the difference on pricing between the original sponsorship fees (which remained the same from 2004 until last month) and the new pricing if someone takes the final spot before November 15th. The minimum sponsorship commitment is six months, the maximum is twelve. We will honor a 24 hour hold request by email. If you're curious, please drop a line (jbusch [at] spendmatters [dot] com) and I can provide specifics on pricing, traffic, and current sponsor experiences/anecdotes -- all of which would make even a skeptic about the power of business blogs to help build brands and generate leads a true believer.