Who Has Got the Eyeballs? Online Spend Management Traffic

Even though Alexa is not a perfectly accurate gauge of web traffic -- especially for lower traffic sites -- it's probably the best measure we have today to understand where everyone is going online to learn about procurement and supply chain issues. Below is a result of some research I did tonight to find out the most trafficked sites in our sector. The list is in descending order based on each sites' 3 month overall web traffic rank. A lower number is better, as it represents the ranking relative to all sites on the web. For example, Yahoo, Google, and YouTube are ranked 1, 2, and 3 on Alexa.

What's my top prediction for the next 12 months for our sector? Even though I'm biased, I bet we'll see the blogs continue to gain and pass traditional media sites. As for the fastest growing site from a rank order traffic standpoint, my money is on Sourcing Innovation. Anyone care to cast their own predictions or share their thoughts?

Purchasing and associated web properties (www.purchasing.com)
1 week average: 419,467 overall web traffic rank
3 month average: 319,397 overall web traffic rank

Spend Matters (www.spendmatters.com) -- note this does not count Spend Matters Navigator traffic because it is temporarily on a different server in our initial launch period
1 week average: 357,877 overall web traffic rank
3 month average: 476,258 overall web traffic rank

Supply and Demand Chain Executive (www.sdcexec.com)
1 week average: 607,974 overall web traffic rank
3 month average: 555,416 overall web traffic rank

Supply Chain Management Review (www.scmr.com)
1 week average: 487,861 overall web traffic rank
3 month average: 608,281 overall web traffic rank

Supply Chain Digest (www.scdigest.com)
1 week average: 586,788 overall web traffic rank
3 month average: 826,462 overall web traffic rank

Supply Excellence (www.supplyexcellence.com)
1 week average: 1,119,741 overall web traffic rank
3 month average: 1,290,936 overall web traffic rank

European Leaders Network and Blog (www.europeanleaders.net and blog.europeanleaders.net)
3 month average: 1,318,947

Sourcing Innovation (www.sourcinginnovation.com and blog.sourcinginnovation.com)
1 week average: 739,805 overall web traffic rank
3 month average: 1,403,054 overall web traffic rank

Supply Management (www.supplymanagement.com)
1 week average: 3,033,571 overall web traffic rank
3 month average: 3,503,259 overall web traffic rank

CPO Agenda (www.cpoagenda.com)
3 month average: 8,912,402 overall web traffic rank

Jason Busch

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