I've been giving a lot of thought of late to the impact that sustainability and green procurement initiatives will have in a down economic climate. And here's the conclusion that I've come to. While it would be easy to dismiss green and sustainable procurement practices as a luxury for companies to invest in when times are good, I actually believe that they could help organizations to buoy their top lines and pull up from a spiraling downturn or period of contraction. Whether it's better marketing the benefits of green supplier practices to customers to spur pent-up demand or making investments in supplier development initiatives which reduce unnecessary packaging, supplier-focused sustainability initiatives have the potential to drive sales and reduce costs. But in a down economy, the key to getting these types of initiatives launched will be proving out the business case to justify the investments in the first place.
- Jason Busch