I recently came across this article in The Economist which suggests that Europeans and Americans -- not to mention Russians -- might very well share a different view of risk. Not just supply risk in general, mind you, but the broader concept of risk and whose responsibility it is to regulate and manage it. The Russian embrace of risk seems the most extreme of the three. To wit, few Americans or Western Europeans would trade their relatively risk-free existence for the tingling dice with death that can go with daily life in Russia. But many would endorse the insistence of the Russian writer, Fyodor Dostoyevsky, on the sanctity of the right to incur danger: "What man wants is simply independent choice, whatever that independence may cost and wherever it may lead." Being reckless from time to time preserves what is "most precious and most important--that is, our personality, our individuality." Let's just hope that recklessness stays out of anything involved in the supply chain.
- Jason Busch