New Year Greetings

I hope all Spend Matters readers are enjoying a relaxing New Year's day with their family and friends. My wishes go out to all Spend Matters readers for a prosperous 2009. But when you think of prosperous, don't just think of increasing the top line. After all, with the world economy in a shambles, things aren't going to get any easier from a growth perspective anytime soon. Focus on increasing your -- and your company's -- prosperity by making every penny of your spend count in 2009. In the Chinese Zodiac, 2009 is the year of the Ox, which represents "fortitude and hard work" according to one source. Another suggests that the "Ox year is a conservative year, one of traditions and values. This is not a year to be outrageous. A slow but steady year. This ox year will bring stability and growth where patience and diligence pays off." Now, I'm not into astrology any more than Nancy Reagan's biggest detractors. But I do know one thing. And that's when times are as tough as they are for much of the world, frugality, hard work, patience and diligence count for alot.

As all good personal gym trainers are fond of saying, "Breath". As 2009 unfolds we'll all be confronted with surprises and risks that will be difficult to anticipate. Should you find family, friends or co-workers gasping or gulping for air, jump in and give them the benefit of your hard earned wisdom. Caring,creative and thoughful advice can make a huge difference when the going gets tough.

So here's to hoping that everyone will maintain both a good work and Spend Management ethic in the New Year. We'll all be the better for it.

Jason Busch

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