Those close to Spend Matters know that we're taking an expanded approach to growing our business and brand in 2010, continuing to develop our reputation as one of the premier blogs and tech/industry news sources in the sector while also going deep on a new research model, Spend Matters Compass. It's certainly fast times for our little corner of the RSS universe. As I wrote in January, "We're on track to meet our internal goal of doubling our revenue run-rate by Spring through the introduction of new offerings and most important, in the past few weeks since the New Year began, we've maintained the traffic levels that helped catapult us to the top of the rankings for procurement and supply chain sites in 2009 (Spend Matters, Purchasing.com, and ISM are all around the same size if you triangulate from multiple ranking sites)." Our growth and expanding research focus is leading our sponsors to investigate new ways of working with us, including reallocating investment dollars to drive demand generation and branding in a more targeted manner. Because of this, a Lead Sponsorship spot has become available as of today (we limit the number of sponsors on the site at any one time to 12 -- 8 Associate Sponsors and 4 Lead Sponsors).
Our next available Associate Sponsorship was just put under contract even before it's become available (which we anticipate will be sometime in the spring time frame). This makes the availability of a Lead Sponsorship all the more coveted for those that want to gain general exposure and drive specific demand generation campaigns via Spend Matters. Lead Sponsor positions do not open up very often (and when they do, it's often on a yearly cycle). We typically fill available spots within a matter of days or weeks. If you're curious to learn more, Spend Matters Lead Sponsorship is a discounted bundled offering for organizations that not only want premier logo placement to drive branding and demand creation programs but also wish to take advantage of Spend Matters advisory and inquiry services, conference/event speaking, new demand creation programs and research, webinar and podcast participation and much more.
For 2010, we've added some new components to the program, making it what we believe to be the best value out there for providers looking to integrate Spend Matters as a key component of their marketing efforts and strategy. If you'd like to learn more about the benefits of Lead Sponsorship, please contact William Busch, Spend Matters' VP of Business Development: wbusch (at) spendmatters (dot) com.