A MetalMiner Update: Taking the Poll Position

Over the past twelve months, our sister site MetalMiner (covering metals and related direct materials procurement issues) has catapulted its way onto the global publication stage, creating a significant lead over other publications in its industry. This summer, MetalMiner also officially became part of the Spend Matters family through a formal merger of assets with the Spend Matters parent company, Azul Partners. But there's been more up the ferrous (and non-ferrous, for that matter) sleeve of MetalMiner than meets the eye of late. In a recent post, MetalMiner shared some of their recent accomplishments, including surpassing the online traffic of American Metal Market (AMM) by unique visitors according to two independent sources.

More important than the numbers are the other behind-the-scenes changes and evolutions of the MetalMiner business in recent quarters. For one, we hired reporter and editor Taras Berezowsky, who has joined Lisa, Nate and Stuart as a primary contributor. In just over a month, Taras has hit the ground running and become a truly integral member of the team by publishing daily stories. At the same time, we're also working hard at planning our first ever Spend Matters/MetalMiner conference, focused on the intersection of trade policy, total cost and global sourcing. Extensions of MetalMiner's price index, forecasting capabilities and future applications are also in the works.

In short, it's been a busy and high growth time for MetalMiner and we're more excited than ever about the prospects of the site and business in the coming year. It took Spend Matters over five years to fully disrupt existing publishing models in the market and in three years, MetalMiner has become a larger online presence than publications with over a century of history. That's an accomplishment, but more important, it has proven again that the combination of domain knowledge, deep research, practical and in-the-trenches experience to inform content and an entertaining and light style are what readers are after most -- not sensational stories, headlines or recycled press releases. And if any of our current three properties begins to stray from this combination, please let us know.

Jason Busch

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