Spend Matters Friday Latte

It's not easy, being green.
11 Challenges for Corporate Social Responsibility -- At a recent breakfast hosted by the Global Reporting Initiative and NYSE Euronext, the Conference Board's David Vidal asked an insightful question: What are the top three reasons for your company's reluctance to embrace sustainability--and to adopt sustainability reporting?

I really only care about the commercials anyway.
Before Sunday, a Taste of the Bowl -- For decades, most Super Bowl advertisers followed a simple rule: Keep commercials under wraps until the moment they go on the air. But social media like Facebook, Twitter and YouTube have ushered in a new era, and marketers are doing what was once unthinkable. In addition to offering sneak peeks of their spots and revealing contents of the commercials, many, like the vacation rental company HomeAway, are going the full Monty and sharing the entire ads in advance.

Data strategy.
EMC: Our Analysis to Undercut IBM and Oracle -- EMC's plan to win in the data analysis market looks something like this: Sell stuff to everyone but the world's top 2000 companies. Over time, maybe, your software helps them overwhelm the giants.

HR has a voice again.
What's New In Innovation? Two Letters: HR -- We're all finally recognizing that management and innovation are social activities – people activities. So it has struck me as rather odd that HR is hardly mentioned in the conversation. Why?

- Sheena Moore

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