Historically on Spend Matters, roughly 50% of our posts have been curated content rather than original analysis and research. But recently, we've been publishing more original content since we're producing so much research, and based on the number of briefings and user interviews we've conducted this year. Yet I'm not convinced we should back peddle on the curated model, given its value to readers.
I'd like to ask the following questions to Spend Matters readers regarding the direction of our content, curated content and organization?
- Do you find curated content valuable? Does it save you time or lead you to stories you would not otherwise find (or otherwise as easily find)?
- Would it be helpful if we tweet third-party content we find useful rather than just featuring it on the site?
- What is the ideal mix of curated content vs. original content?
- Would it be useful to do additional curated themes (e.g., in addition to our regular Afternoon Coffee and UK/Europe Roundups, should we do a curated theme on commodity trends each week)?
- What areas of content would you like to see more/less from on Spend Matters?
- Would it help to have more of an editorial calendar approach where readers know what original content is coming down the pike, or is the spontaneity of the site more appealing and useful?
- What do you dislike the most about Spend Matters structure and design? What design elements (e.g., search, organization) would make it more useful to you?
We strongly value your feedback and input. And we'll make editorial adjustments accordingly. Please feel free to post a comment or drop us a line: jbusch (at) spendmatters (dot) com or smoore (at) spendmatters (dot) com.
- Jason and Sheena