Spend Matters Afternoon Coffee

Nobody wants to pay for Facebook ads.
Big Brands Like Facebook, But They Don't Like to Pay -- While Ford shelled out an estimated $95 million to advertise the new Focus across a broad range of media, it spent just pennies on the dollar for Facebook ads. Facebook's estimated market value, now in the neighborhood of $70 billion, is founded on the belief that companies will spend big to advertise on the site. Facebook's revenues, which come largely from ads, were $1.6 billion in the first half of this year, up $800 million from a year earlier.

Give and take.
School Lunch Proposals Set Off a Dispute -- The proposed changes -- the first in 15 years to the $11 billion school-lunch program -- are meant to reduce rising childhood obesity, Agriculture Department officials say. Food companies including Coca-Cola, Del Monte Foods and the makers of frozen pizza and French fries have a huge stake in the new guidelines and many argue that it would raise the cost of meals and call for food that too many children just will not eat.

First world problems.
Apple iPhone 4S 'drains battery' too quickly complaints -- The battery life of Apple's new iPhone 4S is under scrutiny after thousands of users reported problems. In some cases, people claimed that their phone battery was draining by up to 15% every hour, even when the device was not being used. Users who have installed Apple's new operating system - iOS 5 - on older models have also reported problems. Apple told the BBC it had no comment on the issue. The problems have generated a huge amount of discussion on Apple's forums.

Bank of America Ditches Debit Card Fees -- Bank of America, cowed by customer outrage and bad press and by the quick retreat of its biggest competitors from charging similar fees, has ditched their $5 monthly debit card fees. "We have listened to our customers very closely over the last few weeks and recognize their concern with our proposed debit usage fee," said David Darnell, co-chief operating officer. "Our customers' voices are most important to us. As a result, we are not currently charging the fee and will not be moving forward with any additional plans to do so."

Sheena Moore

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