This expansion begs a number of questions for us as an organization:
- To what extent does a brand (e.g., Spend Matters) matter more or less in a market than the insights (or brand) of the main contributor? It's our gut feel judging by the success of the UK that the person who leads the effort in any region must also be a magnet for any venture to work
- How important are on-the-ground insights in various markets vs. just translating and providing, perhaps, a bit of additional context around news and analysis on the global sites? Again, it's our gut local content and flavor is essential
- Within each market, what matters most: private sector or public sector? Or in Germany, for example, the middle market within the private sector vs. large cap companies? We're not convinced there's a uniform answer to this question
We'd love to get reader input on where they would like to see Spend Matters and our associated sites venture to internationally, especially in Europe and Latin America (which are the immediate priorities for us). We're interested not just in what countries people would like to see coverage of and in, but the types of local flavor and content that will prove most insightful as we expand the Spend Matters global footprint.
Unfortunately, though, this site won't be happening anytime soon, as much as we'd like to think better procurement could help out the EU: SPEND MATTERS TRANSLATED INTO GREEK (our text editor butchered it, apologies). Too little, too late.