The most fundamental problem is this – procurement teams and individuals are often not clear exactly what their “value proposition” is to their internal colleagues and stakeholders. And if you can’t articulate and explain that, it doesn’t matter how clever the “marketing” approach is, how many PowerPoint presentations you make or meetings you attend, or how many brochures or videos you distribute. The target audience won’t be convinced.
Marketing the Procurement Function – An Introduction [Plus+]
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