An OB10 Update: Summary Analysis, Prospect/Customer Recommendations and Competitive Dynamics [Plus+]

In looking at the latest from OB10, it seems that the network and e-invoicing connectivity/enablement provider is caught in an interesting middle ground between providers that have taken an entirely technology-centric approach to buyer/supplier connectivity (e.g., TradeShift) and those whose primary business is supporting and automating manual AP processes (e.g., BrainWare, Kofax). The closest analogous vendor/network provider to OB10 is certainly Ariba, but Ariba is completely different in goal and orientation (even if Ariba has OB10 directly in their crosshairs, as we referenced earlier in this series).

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