We are all bombarded by so many different sources of information. If you want me to spend ten minutes (or even two minutes) reading your site, blog or article, it needs to be interesting and grab my attention, even if its underlying purpose is education/information. Consider it a privilege if anyone gives up even a few minutes of his or her busy day to read what you have written. This is honestly how I think about everything I write for Spend Matters. If you only write occasionally, it is even more important you get into that mindset.
But Will Anyone Read It? Writing Content for a Procurement Audience (Part 2) [Plus+]
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