The disappointment in the resulting press articles and the comments from City analysts was palpable. That was it? Not exactly a revolutionary strategic vision: stock on the shelf, keen prices and motivated staff. How could such basic factors possibly turn around the fortunes of the firm? But that was exactly what King achieved, remarkably quickly. The recovery started within months, market share started growing again, and while Sainsbury’s have never recovered the number one slot, they’re a strong, healthy company. Arguably, it is Tesco whose strategy is under question from the investor community right now.
CPO Corner: Focus, Focus, Focus – Learning from Sainsbury’s [PRO]
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