Spend Radar is the leading independent spend analysis provider in the market without a broader suite offering. In the early years of the business, the Spend Radar founders built the firm with a limited direct sales force and a largely channel-driven model, only recently changing to a hybrid channel/direct sales approach. In general, customer satisfaction was quite high and they won a substantial portion of the deals they competed in. Yet Spend Radar has been held back by its smaller size and limited global reach, including a sales and marketing organization that was a fraction of the size of many of their suite competitors.
SciQuest Acquires Spend Radar: Company, Customer, Partner and Competitive Analysis and Recommendations (Part 1) [Plus+]
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