Afternoon Coffee: Macy's New Brands; Twitter Silences Group; Google's Chromebook; Yelp's New Alerts

- October 18, 2012 10:10 AM
Categories: Afternoon Coffee |

Macy’s hearts Millennials
Macy’s Unveils First Phase for Millennials —
Macy’s today detailed the first phase of the retailer’s implementation of its Millennial initiative by announcing the rollout or expansion of more than 20 brands for its Macy’s mstylelab (primarily serving customers ages 13 to 22) and Impulse (primarily serving customers ages 19 to 30) departments. Announced in spring 2012 with an internal restructure to focus on this customer and a plan to be implemented in progressive stages, Macy’s Millennial strategy aims to position the retailer to attract and retain customers in the Millennial generation – now America’s largest and most diverse age demographic with spending estimated at $65 billion each year for the kinds of merchandise sold at Macy’s…

No more tweeting for this group…
Twitter Blocks Germans’ Access to Neo-Nazi Group
Twitter has blocked users in Germany from access to the account of a neo-Nazi group that is banned by the government, renewing concerns about the future of free speech on the site. The decision to block access to the group’s account here was the first time that Twitter acted on a policy known as “country-withheld content,” announced in January, which the company says is meant to balance freedom of expression with compliance with local laws…

Google’s new toy
Google offers low-budget ARM-based Chromebook —
Google introduced a new 11.6-inch $249 Chromebook today that lowers the entry price and raises the expectations for its Chrome OS products. Chromebooks are cloud-computing laptops use Google’s Chrome OS, which is built on Linux under the covers but which actually runs applications in the Chrome browser. When Google released two second-generation Chrome OS products, the $550 Samsung Series 5 550 Chromebook and the $330 Series 3 Chromebox in May, it aimed for increased processing horsepower…

Gotchya!
Buy Reviews on Yelp, Get Black Mark
Businesses caught soliciting favorable reviews are increasingly running the risk of getting slapped with a badge of shame. Like every Web site that depends on consumer critiques, Yelp has a problem with companies trying to manipulate their results. So it set up a sting operation to catch them. The first eight businesses — including a moving company, two repair shops and a concern that organizes treasure hunts — will find themselves exposed on Thursday…

— Brianna Tonner

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