Daily Archives: November 16, 2012

How to Attack Marketing Spend (Part 1)

Like MRO, packaging, and logistics, the marketing category straddles the boundary between direct and indirect spend. And we all know (or so marketing folks claim) that it has a substantial impact on sales – allegedly, at least! The direct commercial impact is notoriously difficult to assess, although a new breed of analytical-driven spend analysis tools targeted specifically at marketing spend (e.g. cross-channel, competitive insights, etc.) and campaign performance can help. But put these in the agency parking lot for a minute. We’ll get into them later in this analysis and series.

Friday Rant: The Fiscal Cliff, U.S. Tax Code & Class Warfare

Indeed, spend matters immensely and must be cut to reduce the U.S. deficit. But as uncertainty grows around exactly how the U.S. executive branch and legislature will soften the scheduled fall off the fiscal cliff at year's end, a few statistics to enable some out-of-the-box thinking warrant attention. It takes the CCH Standard Tax Reporter, "the most comprehensive and current federal income tax law authority in the industry," 73,608 pages to fully document the U.S. tax code -- the Internal Revenue Code (IRC), enacted by Congress in Title 26 of the United States Code (26 U.S.C.) -- as it stands […]

Friday Latte: Hubwoo’s Business Network, Hostess Closing, “Programmatic Ad Buying”

"We won more than EUR 2 million of additional business, where Hubwoo opened the door for us..." Hubwoo Announces Next Generation Business Network -- Hubwoo SA (Euronext: HBW.NX), a leading collaborative business network provider, today announced availability of its next generation business process collaboration network, The Business Network. The Business Network has evolved from an enterprise class B2B eCommerce platform, founded in 1999, to today's leading multi-enterprise collaboration network that connects over one million global businesses. It offers companies a new and smarter way to search, connect, and collaborate across procurement, marketing, selling, and finance business processes. The result is […]

Marketing and Procurement – Defining Common Ground

Last night I returned from the inaugural "ProcureCon for Digital and Marketing Services" event that was held in Ft. Lauderdale this week. This was a first-time event for ProcureCon, as well as for the industry; none among the many senior marketing and procurement people I asked knew of any other gathering that approaches the category from a procurement point of view. From a finance perspective, yes, but none with procurement and marketing in mind. The event was a smashing success, sold out (with 120 participants - all paying), and with really good content that I will get to in later […]

Friday Rant: Rethinking Procurement’s Approach to Shared Services

We recently featured a series on Spend Matters PRO: Shared Services, Outsourcing and Procurement – Curious Intersections or Tomorrow's Three-Way Marriage (subscribers can read Part 1 and Part 2 on the PRO site, or sign up for a free trial by reaching out to us: smoore@spendmatters.com). The research briefs feature our learning and analysis from sharedserviceslink.com's recent US event in Atlanta. We'll spare you most of the details – this is a superficial Friday rant after all – but it suffices to say the event inspired us to think more about shared services delivery within procurement and what areas of […]