Like MRO, packaging, and logistics, the marketing category straddles the boundary between direct and indirect spend. And we all know (or so marketing folks claim) that it has a substantial impact on sales – allegedly, at least! The direct commercial impact is notoriously difficult to assess, although a new breed of analytical-driven spend analysis tools targeted specifically at marketing spend (e.g. cross-channel, competitive insights, etc.) and campaign performance can help. But put these in the agency parking lot for a minute. We’ll get into them later in this analysis and series.
Indeed, spend matters immensely and must be cut to reduce the U.S. deficit. But as uncertainty grows around exactly how the U.S. executive branch and […]
(And immediately crashes after the sugar rush...)
"We won more than EUR 2 million of additional business, where Hubwoo opened the door for us..." Hubwoo Announces Next Generation Business Network -- Hubwoo […]
Last night I returned from the inaugural "ProcureCon for Digital and Marketing Services" event that was held in Ft. Lauderdale this week. This was a […]
We recently featured a series on Spend Matters PRO: Shared Services, Outsourcing and Procurement – Curious Intersections or Tomorrow's Three-Way Marriage (subscribers can read Part […]