Friday Latte: Hubwoo’s Business Network, Hostess Closing, “Programmatic Ad Buying”

"We won more than EUR 2 million of additional business, where Hubwoo opened the door for us..."
Hubwoo Announces Next Generation Business Network -- Hubwoo SA (Euronext: HBW.NX), a leading collaborative business network provider, today announced availability of its next generation business process collaboration network, The Business Network. The Business Network has evolved from an enterprise class B2B eCommerce platform, founded in 1999, to today's leading multi-enterprise collaboration network that connects over one million global businesses. It offers companies a new and smarter way to search, connect, and collaborate across procurement, marketing, selling, and finance business processes. The result is a step change in savings, operational efficiency, and revenue for global companies of all sizes.

No more HoHos!!!?
Hostess Brands closing for good -- Hostess Brands -- the maker of such iconic baked goods as Twinkies, Devil Dogs and Wonder Bread -- announced Friday that it is asking a federal bankruptcy court for permission to close its operations, blaming a strike by bakers protesting a new contract imposed on them. The closing will result in Hostess' nearly 18,500 workers losing their jobs as the company shuts 33 bakeries and 565 distribution centers nationwide, as well as 570 outlet stores. The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union represents around 5,000 Hostess employees.

Publishers "can't control the price, but they can control the quality of the content and the audience on that site."
The New Algorithm of Web Marketing -- In digital advertising, that formula is being increasingly tested by fast-paced, algorithmic bidding systems that target individual consumers rather than the aggregate audience publishers serve up. In the world of "programmatic buying" technologies, context matters less than tracking those consumers wherever they go. And that kind of buying is the reason that shoe ad follows you whether you're on or on a local news blog.
That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of ad dollars as marketers use programmatic buying across a much broader canvas.

Friday Skyfall trivia!
Hashima, the abandoned island -- The mysterious abandoned island featured as Silva's lair in Skyfall is a real place, Hashima. Once the world's most densely-populated company town, it's been in ruins for a generation.

- Sheena Moore

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