The next topic we must address in considering the basics of attacking marketing spend is potentially the most sacred of all: agency selection. In considering how best to engage in this area, it is important to consider the costs of both sides of going through the process. For agencies, the costs to manage and respond to an RFP can be quite high. Spend Matters has learned that some agencies estimate their total cost at around $200K per RFP – on average!
Spend Matters welcomes a guest post from James Hutchings, at Mintec Ltd. Back in July, we specifically looked at rubber used for tire manufacture, but […]
Afternoon Coffee: 2013 vs. 1937, USPS Loses $5.9 Billion, Meat Prices Rise, Managing Marketing Spend
Today on Spend Matters PRO: How to Attack Marketing Spend (Part 2) -- The next topic we must address in considering the basics of attacking […]
On Friday, we decided to have some fun with the unfortunate demise of Hostess. Per the video, I actually did go to the grocery store […]
This post is based on material contained in the following Spend Matters Compass Series brief: Beyond One-Off Initiatives and a Virtual Vendor Master – Advanced […]
Please click here for the first installment of our interview with Jeremy Hildreth. We've also covered the news of Monitor's bankruptcy extensively on our public […]