The next topic we must address in considering the basics of attacking marketing spend is potentially the most sacred of all: agency selection. In considering how best to engage in this area, it is important to consider the costs of both sides of going through the process. For agencies, the costs to manage and respond to an RFP can be quite high. Spend Matters has learned that some agencies estimate their total cost at around $200K per RFP – on average!
How to Attack Marketing Spend (Part 2) [PRO]
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