Our first takeaway: focus on Media Value. Media is often the largest spend in the marketing budget, and the real challenge is to not look at how to reduce the price point of media buys, but how to develop methodologies to measure the value of media specific to the strategic requirements of the brand and business. As we’ll soon explore in more detail, technology and analytics beyond generic spend analysis is key to understanding media value.
Daily Archives: November 28, 2012
Spend Matters welcomes another guest post from NPI, a spend management consultancy, focused on delivering savings in the areas of IT, telecom and transportation. 'Tis the season for IT spending predictions, with the latest hailing from CIO Magazine's recent Tech Poll/Tech Priorities survey. In many respects, 2013 should look a lot like 2012, with respondents reporting similar budget increases (or lack thereof) and hot IT investment areas. But, while the IT landscape may look the same on the surface, NPI believes IT managers and buyers should expect a more aggressive vendor contracting environment. Mobile, business intelligence (BI) and cloud technologies […]
Join Corporate United and BravoSolution for: Changing the Game: Evolving Procurement to Become Vital to Your Company -- It's not the strongest that survive, it's the most adaptable. The business landscape is constantly changing, and your professional evolution is the key to your ongoing success. Corporate United, the nation's largest group purchasing organization, and BravoSolution, the leading provider of supply management solutions, will be holding an educational event for procurement professionals at the Renaissance O'Hare on December 4, 2012. The half day complimentary event has been designed to challenge your thinking, provide new ideas and enable your continuous journey towards […]
In the first installment of this series, we provided the core of the argument that Accenture's Carlos Alvarenga makes in an HBS blog that breaks apart the definition of supply chain risk and cost. In a previous paper I co-authored with Mark Clouse (now at AT Kearney) nearly a decade ago, Global Supply Management: Strategies for Identifying and Managing Supply Risk, we attempted to compress and define the topic as well, coming up with a somewhat different answer (although relevant, as we'll see when we explore who is best to manage it): What exactly is "supply risk?" George Zsidisin, Assistant […]
Earlier this year, we covered the launch of Amazon Supply (see some of our analysis here and here). Industrial distribution and MRO is an area we'll be covering on Spend Matters with much greater detail throughout 2013, including how new entrants like Amazon Supply complement (and threaten) incumbents including Grainger. Our hypothesis is that the market is ultimately Amazon's to lose, in large part because of the investment they're making in a state-of-the-art warehousing and distribution back-end. Witness not only their site build-outs but also their acquisition of robotics and software company Kiva Systems. As we've observed previously on the […]
Please click here for the first and second installments of this series. In positioning its new network and enhanced capability, Hubwoo spends quite a bit of time playing up the "social" capabilities of the collaborative environment that encourages suppliers not only to maintain profiles, but to also to rank and rate supplier capabilities and performance that is the closest version of a B2B Yelp we've seen. While we believe that networks leveraging aggregate systems performance data (e.g., SAP Supplier InfoNet) are likely to be more valuable for predicting supplier performance and risk information, the social component of a Yelp-type model […]