Our first takeaway: focus on Media Value. Media is often the largest spend in the marketing budget, and the real challenge is to not look at how to reduce the price point of media buys, but how to develop methodologies to measure the value of media specific to the strategic requirements of the brand and business. As we’ll soon explore in more detail, technology and analytics beyond generic spend analysis is key to understanding media value.
Spend Matters welcomes another guest post from NPI, a spend management consultancy, focused on delivering savings in the areas of IT, telecom and transportation. 'Tis […]
Join Corporate United and BravoSolution for: Changing the Game: Evolving Procurement to Become Vital to Your Company -- It's not the strongest that survive, it's […]
In the first installment of this series, we provided the core of the argument that Accenture's Carlos Alvarenga makes in an HBS blog that breaks […]
Earlier this year, we covered the launch of Amazon Supply (see some of our analysis here and here). Industrial distribution and MRO is an area […]
Please click here for the first and second installments of this series. In positioning its new network and enhanced capability, Hubwoo spends quite a bit […]