Next up on our list is the importance of Training: a topic that cuts two ways! While it’s highly unlikely anyone on the marketing team will need input from procurement around the creative side, they could likely benefit from a refresher on regular sourcing concepts such as core vs. non-core skill analysis, ABC or 80-20 analyses (even if marketing isn’t about inventory management, the segmentation approach still applies). Moreover, they could certainly benefit from learning how best to put modern procurement solutions to the best possible use (e.g., contract management, supplier management, analytics).
How to Attack Marketing Spend (Part 4) [PRO]
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