Daily Archives: December 26, 2012

A Note to Spend Matters Employees: Boycott Starbucks on Thursday and Friday (Satire)

Team, We urge you to hold off on reaching out for that Starbucks latte this Thursday and Friday. In our neighborhoods on the north side of Chicago, we have many other choices, including local roasters/retailers Intelligentsia and Bow Truss. Please patronize them instead. Earlier in the week, Starbucks founder Howard Schultz decided to get selfishly political when he encouraged his employees in a letter to write "Come Together" on customer's cups on Thursday and Friday this week. This note is to serve in reference to the looming fiscal cliff in Washington that Schultz, of course, would like to see confronted […]

Best Of: Spend Matters PRO

Happy Holidays! While the Spend Matters team is off merry making, here's some of our best content from 2012 for you to enjoy. We'll see you in 2013! 2012 marked the launch of Spend Matters PRO. While most 6-month-olds are enjoying solid food for the first time, Spend Matters PRO is already forming complete sentences...a lot of them. Here are some of our highlights: How to Attack Marketing Spend (Part 5) -- One of the most important elements of tackling marketing spend is Executive Buy-In, which requires aligning the vision of the CMO, CPO and CFO. In fact, don't do […]

New Year’s Resolutions: Food Intake Management

Today, for the first time since I left Japan a decade ago, my actual weight is what it says on my drivers license: an honest 175lbs (or 79.4kg for our readers not in the US, Burma, or Liberia). Granted, at my leanest, I did weigh in a tad less in Japan (around 77) but that was before marriage, home-cooked meals by my mother-in-law (a retired professional chef), and driving everywhere in a car. High food prices, minimal refrigerator/pantry space, and small serving portions in Japan helped, as did my weekly 15 to 20 miles of running. So, how did I […]