CatMan’s main impact was in the indirect spending area. Procurement in a manufacturing environment was run on what we might call a category management basis for many years, even if we didn’t call it that, probably since the beginnings of the function. I was the “Raw Materials (EU controlled materials)” buyer for Mars in my first functional role, then Head of Packaging Buying. We would now see those as first a fairly junior then a more senior CatMan role, but that was well before the days of consultants such as Kearney and McKinsey popularising the approach and the associated terminology.
A Critical Look at Category Management [PRO]
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