During his keynote, Rob Bernshteyn shared the following numbers across Coupa’s business that are contributing to delivering its “spend optimization” vision. Coupa currently is supporting, in Rob’s words:
- 300+ customers across 40+ countries
- Customers in 17+ languages and 150+ currencies
- 650,000 suppliers on the network
- 150,000 Power Users
- 500,000 Daily Transactions
These numbers suggest that at least on an absolute customer count basis, Coupa is likely the largest independent (non-ERP) eProcurement provider (given our assumption that most of these customers are eProcurement users). Note, we consider Ariba for this comparative purpose as part of SAP (an ERP provider).
But the numbers in spend volume, transactions, suppliers, etc., are more difficult to comparatively assess on such a high level. On the e-invoicing/invoice automation and expense management side, Coupa is still a tiny participant in the broader market (compared to providers like Concur and Basware), although we expect to see significant growth here in the quarters to come.
For supplier enablement and transactional network connectivity, the market is quite fragmented (in fact, Coupa network partner OB10 is attending and sponsoring the event). Coupa must have greater ambitions here as well. We’ll see what we can dig up today and tomorrow in this area.