Today we bring you a category case study:
The CPO at a large Massachusetts-based discount merchandising retailer (that we will refer to as “J-Mart” in this article) joined the new firm with a mandate to modernize its procurement function.
One of the categories needing attention was marketing, print, and its production – a sizeable spend bucket to a retailer. The company even has an internal agency, unfortunately characterized by bad data. As background, prior to the new CPO’s arrival, the print area was handled by three internal resources reporting directly to the owner of the marketing spend, with no visibility to the procurement function. (Not an unusual situation, and Spend Matters has written about this challenge several times in the past.)
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