Six Best Practices for Procuring Marketing Services (Part 2) [PRO]

We have covered some of the individual sessions on Spend Matters UK/Europe, but for PRO we’ve pulled together the learnings from a number of the key presentations (and some personal experience) to come up with six best practice suggestions for CPOs or marketing services procurement leads to consider. We previously looked at three recommendations around category strategy and suppler management. Today we’ll take a look at three more that focus more on the procurement function and individuals in it, how they align with marketing colleagues, and the skills they need to succeed in this area.

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