In our previous coverage of the Publicis Omnicom Group (“POG”) merger, we provided some analysis on the event itself and also a few implications for marketing procurement groups. But it could also be a good time to reflect on some of the broader implications that can be applied beyond media buying and agency management/selection, impacting both the marketing world and procurement at large. It took the form of a Top 10 list. Today we’ll get through the first three, including suggested agency procurement strategies that could, in theory, make this acquisition revolutionary beyond just the marketing world, if the two sides (and CPOs, Publicis’ Charlotte Duthoo and Omnicom’s DJ Martin) were allowed to truly get things right and start with a blank procurement and partnering slate.
Top 10 Marketing and Procurement Lessons from the Publicis Omnicom Merger [PRO]
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