We’re opening up this week’s special hour-long Ask the Expert webinar to the entire Spend Matters community!! Join Thomas Kase and special guest Daniel Jeffries to hear what Publicis Omnicom Group (created through the merger of Omnicom Group and Publicis Groupe) will bring to the marketing marketplace. After all, the world’s largest agency network holding company with a market cap over $30B has to bring some changes to how things are done, right? Join us on Friday, 8/16 from 10-11am CDT for Ask the Expert: Publicis, Omnicom, and What it Means for Procurement.
Further background can be found here.
Here are some of the big topics we will look at:
- With some time behind us on the Publicis/Omnicom ("POG") deal, what's next for agencies, competition in the industry, and buyers?
- Let’s look at a new approach – Agency Lifecycle Management – how can a dedicated ALM role needed to raise your marketing spend’s level of performance?
- How can companies maximize their marketing investment? How can we incentivize the agencies to do their best? Also, how do we best incentivize marketing execs?
Lending insights to the webinar is special guest Dan Jeffries. Dan has extensive senior marketing management experience from positions with Lloyds Banking Group, Procurian, Proxima, Barclays, Vodafone and others. He can talk to many industry sectors including telecommunications, financial services, pharmaceuticals, CPG, retail, entertainment and travel – with an international perspective at that. Not only does Dan know marketing spend, but he has also held positions in “regular” strategic sourcing as well so he knows how both sides work. On top of that, he adds international experience from years in Europe – he has recently moved to Boston from the UK.
It will be an exciting conversation – don’t miss it!