blur Group: Blurring the Boundaries Between Supplier Networks, Outsourcing, and Communities [PRO Content]
blur Group is either the next Amazon or eBay – or a firm where market excitement and valuation has got way ahead of itself, even if the basic business model is successful. But we’re more interested in what blur Group does than their share price. Their basic proposition is a cloud-based platform that allows buyers and sellers of professional services to do business together, mainly in the areas serviced by marketing and design type professionals. It’s “s-commerce” as Philip Letts, the founder and CEO, calls it. The eight spend categories that are currently offered are design, marketing, content, art, innovation technology, legal, and accounting.