blur Group – Blurring the Boundaries Between Supplier Networks, Outsourcing, and Communities (Part 2) [PRO]

blur Group’s basic proposition is a cloud-based platform that allows buyers and sellers of professional services to do business together, mainly in the areas serviced by marketing and design type professionals. It’s “s-commerce” as Philip Letts, the founder and CEO, calls it. The eight spend categories that are currently offered are design, marketing, content, art, innovation technology, legal and accounting. Not only does the platform match buyers and sellers, but blur Group staff also act as intermediaries, providing some value added supplier selection. blur also act as the principal in the deal, taking a 20% commission from the seller. So, is the fancy valuation justified? Is blur Group (bG for short) going to be the next eBay? Or will it be the next crash-and-burn fashionable tech stock that turns out to be built on feet of clay?

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