Innovate Globally, Market Locally: A Fascinating Case Study at Oracle Japan (Part 1) [Plus Content]
What do clients really want? When a company like Oracle, with products ranging from processors, to storage and application servers, to core technologies like Java, to business and other applications, plus services, what is prioritized in presentations is interesting. Obviously, the Oracle executive and marketing teams are careful in how they push each year’s message to the crowd; they mustn’t let anyone look behind the curtain. For those who have worked with markets overseas, the way products are pitched in other countries can be quite different from the way it is done here in the USA. As an example, I thought I’d share the Japanese version. At Oracle OpenWorld, I visited some of the Oracle Japan sessions.