This is the final part in a current series analyzing blur Group. To us, blur is a curiosity that we look forward to reviewing and seeing what their place in the broader services procurement market could look like. But to be candid, we’re skeptical. The company’s current positioning and marketing is aimed, based on language and positioning, to investors – as was the marketing in 2000, mind you – rather than to customers. This is a red flag that things will need to change if blur is to last.
The blur Group: Two Sides to the Services Marketplace Coin [Plus+]
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