Spend Matters: A 2014 Update!
2013 was a year of strong growth for the Spend Matters Network. Depending on how you slice and dice our sites and geographies, we were up between 40-50% for the year based on revenue, and more on traffic. These are not the only gauges to measure growth for us, especially in the subscription content areas, but a useful proxy nonetheless. This year we’re hoping to double that, which will be no easy task. We also ended 2013 with 18 team members across the globe (up from 12 at the start).
There are many changes and new additions brewing across the Spend Matters Network that will enable our growth in 2014, including a number of Q1 initiatives.
It’s hard to keep up with them all! They include:
- Two new site launches
- The launch of an entirely new industry directory to make it easier for you to find the right solution vendors
- Introduction of new simplified methods for our Spend Matters PRO and Spend Matters Plus subscribers to navigate premium content (we know the current situation ain’t perfect)
- Improved navigation among sites that leverages the strength of our network
- Integration of Spend Matters UK/Europe (and other sites) on the network platform to improve navigation and access to subscription content for our readership across the pond
- The launch of a MetalMiner subscription/membership program, including premium articles, metals price data, and metal price forecasting
- Collaboration on important (and fun) new areas with a strategic Spend Matters Network partner
Yet perhaps the most exciting activity of all this year for many of us is going to be a strong push into new coverage areas that will increasingly become core to our ability to report on all things procurement and supply – which we hope will help continue to expand the influence and voice of the function overall. This will include expanded category coverage on both our core sites, as well as new, dedicated sites (spanning direct and indirect procurement areas) and topical coverage of areas that have direct linkages with procurement, such as finance/treasury and supply chain.
We also have some new geographic-centric initiatives up our sleeve for later in the year, including building off of the early success of Spend Matters NL with additional global and local language coverage. I’m looking forward to attending the Dutch Sourcing Awards as part of our efforts in Holland in April. As an aside, the number of large and highly sophisticated procurement organizations in what is such a compact country amazes me. Moreover, the entire levy and canal structure in The Netherlands, which keeps dry a country which would otherwise be flooded, is such a great metaphor for how successful procurement must balance the world “outside” its four walls (or coastlines) with internal needs and requirements.
I could keep boring you with metaphors or ramble on about other happenings within the Spend Matters Network, but it’s time to get back to work. We’ll be making some personnel and hiring announcements in the coming weeks – in addition to sharing much more about the news and specifics that I previously outlined. But don’t hesitate to get in touch if you’d like to hear more about what we’re up to. This is a fast moving B2B media armada and we’re looking for the right crew, provisions, and ships to take it to the next level!
And if you don’t know about Spend Matters Network, here we are in a nutshell:
Spend Matters Network™ is the largest independent global B2B research and intelligence provider. We deliver groundbreaking approachable content from independent, authoritative voices. Our core and affiliate brands are built upon a scalable platform that predicts and shapes business, financial, and public sector value chains. Spend Matters Network improves how individuals interact with their markets, creating lasting change, unlocking opportunities and enabling creative and better decisions.