We’re in the process of creating some real marketing materials for the first time at Spend Matters. Here’s a quick peek at how we’re positioning ourselves to the market as well as some numbers.
Let’s start with our media umbrella, the Spend Matters Network™:
Spend Matters Network™ is the largest independent global B2B research and intelligence provider. We deliver groundbreaking approachable content from independent, authoritative voices. Spend Matters Network™ improves how individuals interact with their markets, creating lasting change, unlocking opportunities and enabling creative and better decisions. Our core and affiliate brands are built upon a scalable platform that predicts and shapes business, financial and public sector value chains.
What are these media and research brands you ask? They now include…
- Spend Matters
- Spend Matters Plus/PRO
- Spend Matters UK/Europe
- Spend Matters Netherlands
- Public Spend Forum
- Trade Financing Matters
- Healthcare Matters
There’s more to come this year, including a new site launch this month, our first in a new category area since metals (a punny hint: “Haul Things Procurement”). We’re making a big announcement tomorrow, too (about an entirely new offering).
But for now, by the numbers, here’s how we stack up across our network:
- 150+ new articles published weekly across the network sites
- 140,000+ unique visitors/month
- 5 million+ page views per year
In short, our combined traffic makes us one of the largest B2B web publishers in the United States based on a diverse audience including procurement, supply chain, finance across manufacturers, service companies, retailers – and a broad set of service providers, advisors, and consultants in the markets we cover.
Looking at comparative traffic, we don't put much stock in rankings services anymore (we’ve seen folks game the system in recent years). Regardless, according to third parties and all the published data we’ve seen, our traffic numbers are significantly higher than any comparative sites or media networks covering the same markets – by a long shot.
Get in touch with our team to learn more about where we are today and where we’re headed tomorrow – and how our research, data, content, and marketing services can benefit your organization. In the meantime, we’d like to thank all of our readers and members for their continued support. Onward and upward, as they say.
And check back tomorrow for an announcement about our latest offering!