Deem: A B2B Phoenix Rises Once Again [PRO]

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Deem is a B2B phoenix. Leveraging a platform-as-a-service (PaaS) strategy a decade before anyone knew what PaaS was, Deem rose to fame but succumbed to the lures of custom development – in part by accident, as its customers and board members coerced it in this direction – on its platform along with unexpected legal nastiness following an acquisition (Ketera). Having risen from the ashes and refocusing on the end user with a proven corporate travel product increasing P2P capability and a broader set of procurement technology assets that tie back to the original PaaS vision, Deem is poised to inject both new competition and ideas into the SMB, mid-market and enterprise markets in 2015 for managing, directing and controlling corporate spending. This Spend Matters PRO analysis provides history and context behind Deem’s challenges in the market and how it tackled them to bring its current suite of spend and expense management products to market – including the evolution of the acquired Ketera product set.

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