Exploring b-pack’s Marketing Challenges (Which Selectica is Likely to Fix) [PRO]

hands holding jigsaw

Parlez vous North American ‘proqurement?’ Non! Selectica Inc. has acquired a treasure-trove of source-to-pay (S2P) solution capability through its acquisition of b-pack. The acquisition is a smart one on multiple fronts and should provide much-needed exposure for the b-pack P2P modules (among other areas), owing to the commercial professionalism and reach of the Selectica and Iasta teams. Yet b-pack has a number of challenges (virtually none relating to the underlying product) that Selectica needs to address – starting with the brand name (shudder). Our earlier analysis of the acquisition covered b-pack’s strengths and an initial market perspective on the acquisition. This follow-up Spend Matters PRO analysis explores these areas for improvement, and offers a perspective on the steps Selectica will need to take to maximize the value of its various suite assets.

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