2015 Easter Spending Tops Last Year


Easter is tomorrow, and it looks like Americans will spend more celebrating the holiday this year than they did last year: $16.4 billion in all. Flowers, decorations, greeting cards and jelly beans galore will cost the average consumer $140.62, the National Retail Federation has reported. Thats up compared to last Easter's spending of $137.46 per person, or a total of $15.9 billion.

Retailers look to Easter as the kick off for spring shopping when consumers stock up on everything from garden equipment, clothing and home goods in addition to traditional Easter items, said NRF President and CEO Matthew Shay.

Here is a breakdown of items consumers plan to buy around Easter based on a survey of consumers who celebrate Easter:

  • Clothing - 45% of consumers surveyed said they will buy clothing. They will collectively spend $2.9 billion on clothing for themselves and their families.
  • Food - 87% will buy food for the holiday, spending about $5.3 billion
  • Candy - 87.1% will buy candy, spending $2.2 billion on traditional Easter treats like jelly beans and Peeps
  • Other Items: Consumers will spend $1.1 billion on flowers, $998 million on decorations, $2.4 billion on Easter gifts and $695 million on greeting cards

Our neighbors across the pond spend less than we do on the holiday, according to a separate survey. Consumers in Britain will spend $82 on the Easter holiday, on average. Kids alone will eat $37 worth of food and candy.

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