cloudBuy: An Enigma Wrapped Inside a Puzzle, Wrapped Inside a…Cloud? [Plus+]

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Cloudbuy, then called @UK PLC, was floated on the AIM stock market way back in 2005. The firm focuses mainly on spend analytics and electronic marketplace provision, although there is some legacy business too (more on that later). Since that flotation, the business has had a checkered existence. The shares were issued at 60 points, raising about $11.7 million, and at one stage fell back into single figures as annual results consistently showed losses and limited revenue growth. More capital has been raised along the way, the last tranche of $5.87 million last October, which helped drive a share price revival – it hit 40p late last year. It then halved to under 20p recently, only to recover to around 30p over the last couple of weeks following the announcement of its 2014 results.

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