Fourth of July Celebration Costs Top Last Year: A Roundup of Holiday Spending Stats


It’s time to celebrate America the beautiful with barbecues, fireworks, parades and red, white and blue apparel and decorations. Spend Matters has rounded up spending and other interesting data on the Fourth of July holiday. Find out below how much we spend on food, flags and what city has the biggest fireworks show.

Consumer Spending Increases

This July Fourth, patriots will reportedly spend $6.6 billion on food alone, according to the National Retail Federation. And, on average, US consumers will spend $71.23 each, which is higher than 2014 Independence Day spending when consumers spent $68.4 each, on average.

Additional data from NRF shows:

  • 64% of Americans will go to a picnic, barbecue or cookout this holiday weekend
  • 43% (or 103 million people) will watch fireworks or attend a community July Fourth celebration
  • 12% (or 27 million people) will attend a parade
  • 9% will travel (and 78% said gas prices will impact holiday weekend spending)
  • 22.8 % (or 48 million people) will buy patriotic clothes and decorations

Spending on Fireworks is Booming

According to the American Pyrotechnics Association, Americans love fire on the Fourth of July. Consumers will spend $725 million on sparklers and “backyard fireworks” such as cones and fountains. This figure beats the record high of $649 million set in 2011.

Additionally, more than 40% of US consumers plan to buy fireworks, spending $28 each, on average, Visa reported. Midwesterners spend the most on fireworks than anyone else in the nation, at $36 each.

City Firework Shows Get Bigger

In Albuquerque, New Mexico, officials say the city will be spending $220,000 on its Fourth of July event this year – about $40,000 more than in 2014. While part of that cost is for a musical act during the celebrations, Gilbert Montaño, chief of staff for Albuquerque Mayor R.J. Berry, said the firework show will be the “biggest, largest, most exciting” one in the entire state.

Nashville, however, is claiming to top the list for the biggest firework show in the nation. The Nashville Convention & Visitors Corp. said the display will have more firework shells than any other city firework show in the US. Apparently, Nashville is trying to beat it’s No. 2 spot in the country from last year, when more than 35,000 firework shells were used during its 27-minute show.

Enjoy the holiday!

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