Forget Category Management, Start with Customer Management and Context Management: Part 2 – The Solution [Plus+]

starting line

In Part 1 of this 2-part series (published over on our Chief Procurement Officer website), we talked about the importance of not just having strong category management capabilities but also customer management and context management. In this second part of the series, we’ll discuss how to implement it in terms of organizational structure, roles and technology implications. Demand management is a combination of what customers want to consume and why they want to consume it (i.e., what are their goals and objectives). This Spend Matters Plus article offers advice for procurement practitioners on how to organize a customer management initiative and how to engage with your customers.

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